For one, it is important to register a good domain name. In 2006, almost three years back CNN had reported a total of 100 million websites. That number has surely jumped 10 times by now. What is available now might not be available tomorrow.
It makes good business sense. By registering a domain, you get business emails which mean no usage of Gmail or Yahoo or hotmail. When you send mails to clients from these service providers it does not carry the right image. Instead send a mail from your own business email id and reap the benefits of an improved positioning.
It makes even better business sense to get a website. The website then goes on all your marketing material like your email signature, your visiting card, your letter heads and other office stationary. It again improves the positioning of your organization especially among prospective clients.
Internet Marketing can offer your business serious money. An advertisement in the newspaper of 40 to 50 characters can cost you close to Rs 15,000. This is very expensive for most businesses and individuals but without marketing, it is not easy to grow. Internet marketing is the cheapest and most powerful way to grow. Some things you might not have known about Internet advertising:
You don't pay unless the prospective customer clicks on your ad (Usually 2 to 3 percent would click). This means that you don't pay for the 97 people who don't click and get free visibility
You decide the budgets for the day. How is that for flexibility? In case you wish to start small you can decide on a budget of Rs 100 per day. Your advertisements would stop appearing once the budget is complete.
You can decide on how much you pay for each click. Your bid could be as low as 1 paisa also. The value of your bid would decide the position of your ad. The lower the bid the lower the placement of the ad. However the point to note is that you are in control unlike conventional advertising
All this is possible only with a website so take the plunge and enjoy the ride.
